Video game industry looks for new plan to reach players


The $US64 billion global video games industry, shaken up by the likes of Zynga in recent years, may be on the verge of another identity crisis.

Hardware and software sales for consoles keep dropping, market-leading Activision Blizzard, which makes the Call of Duty and World of Warcraft mega franchises laid off 8 per cent of its staff in February, and a proliferation of games on app stores is making it costlier to stand. So, an estimated 20,000 video game industry types, executives and game designers will descend on this week's Game Developers Conference in San Francisco looking for answers.

The interactive entertainment industry has been trying to cope with the rapid growth of online and mobile gaming for a few years, but now even the companies making games in these burgeoning areas are finding it harder to turn a profit.